COLLECTION NAME:
Visual Resources Teaching Collection
mediaCollectionId
ArtArtHiAAH~7~7
Visual Resources Teaching Collection
Collection
true
Image Record ID:
aahi0003622
image_record_id
aahi0003622
Image Record ID
false
Work Title (display):
Primetime Contemporary Art: Art by the GALA Committee as seen on Melrose Place
Image Title:
view of cover
Work Description:
PRIMETIME Contemporary Art documents the project "In the Name of the Place" which infiltrated the night time soap opera Melrose Place during the 1995 and 1997 seasons by sneaking subversively political works of art by contemporary artists onto the show's set. Not only designed to look like an auction catalog, this booklet was actually used in the sale of the works at Sotheby's Beverly Hills on November 12, 1998. Proceeds were donated to foundations to benefit women's education. (http://www.printedmatter.org/catalogue/moreinfo.cfm?title_id=76405)
Work Dates (display):
1998
Work Dates type:
creation
Image Date (display):
2009-01-21
Work Creator (display):
GALA Committee (American, founded 1995)
Work Creator gender:
male and female
work_creator_or_agent_gender
male and female
Work Creator gender
false
Work Creator notes (display):
This complex collaborative endeavor was created by The GALA Committee: a group comprised primarily of students and faculty from the University of Georgia and CalArts. The group organized initially around the activity of developing site-specific art objects for the sets of the popular television series. Working first with Melrose's Set Decorator, GALA's collaborative structure quickly grew to include scholars, critics, other artists, and, most notably, the writers and producers of Melrose Place itself. With the ultimate goal of involving the television audience, the GALA Committee placed numerous props and set pieces in camera's view, which were then broadcast to an international audience of millions. Although the artworks were not intended to subvert or parody the series, the characters and stories often provided an opportunity to create pieces which addressed topics like gender, infectious diseases, violence, environmental devastation and global conflict. The exhibition sidestepped editorial posturing and aimed instead to infiltrate and transform the medium, reinventing television with interpretive, interactive possibilities. Simultaneously, the GALA Committee moved public art into the most broadly communicative context possible. (GALA Committee website: http://www.cftnm.ucsb.edu/mpart/)
Work Creator UCB affiliation (display):
visiting artist, Visiting Artist Program, 2004
Work Creator (corporate) members (sort):
LaPointe, Jon
Work Creator (corporate) members (sort):
Chin, Mel
Work Creator (corporate) members (sort):
Penley, Constance
Work Style Period:
20th century
work_styleperiod
20th century
Work Style Period
false
Work Style Period:
Contemporary
work_styleperiod
Contemporary
Work Style Period
false
Work Subject:
television programs
subject
television programs
Work Subject
false
Work Subject:
mass media
subject
mass media
Work Subject
false
Work Subject:
women (female humans)
subject
women (female humans)
Work Subject
false
Work Subject:
museums
subject
museums
Work Subject
false
Work Subject:
figures
subject
figures
Work Subject
false
Work Subject:
art
subject
art
Work Subject
false
Work Subject:
exhibitions
subject
exhibitions
Work Subject
false
Work Subject:
men (male humans)
subject
men (male humans)
Work Subject
false
Work Subject:
Calabro, Thomas (1959- )
subject
Calabro, Thomas (1959- )
Work Subject
false
Work Subject:
Locklear, Heather (1961- )
subject
Locklear, Heather (1961- )
Work Subject
false
Work Subject:
parody
subject
parody
Work Subject
false
Work Subject:
Melrose Place (television program)
subject
Melrose Place (television program)
Work Subject
false
Work Worktype:
books
work_type
books
Work Worktype
false
Work Category (VRC classification):
books
work_category__ucbaahvrc_classification_
books
Work Category (VRC classification)
false
Work Measurements (display):
11 in (H) x 9 in (W)
Image Rights (display):
unknown
Work Rights (display):
© GALA Committee
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Holding Institution:
University of Colorado at Boulder
Collection:
Art and Art History Visual Resources Collection
Collection info and contact:
For information about this collection, see